Natural ecosystems and wildlife are under increasing pressure from society’s growing demand for houses to live in, roads to get around, and resources to keep people warm and fed. To direct conservation efforts to where they will be most effective across a landscape, we must recognize the multiple benefits that a single acre of land can provide. Leveraging performance incentives and user-centered design, we help public and private partners create a common ground to integrate healthy wildlife habitat, thriving agriculture, and resilient communities.